Name: Big Billion Startup - The Untold Flipkart Story
Brand: mihir dalal
Price: 1120 BDT
Availability: InStock
ISBN: 9789389109146

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Allah Today Is Friday

WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE & THE CK PRAHALAD BEST BUSINESS BOOK AWARDThe definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live.IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology.Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company.
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Macmillan is a global trade publishing company operating in over 70 countries, with imprints in the United States, Germany, the United Kingdom, Australia, South Africa, and India. Macmillan is a division of the Holtzbrinck Publishing Group, a large family-owned media company headquartered in Stuttgart, Germany. Macmillan Publishers operates eight publishing divisions in the US: Celadon Books; Farrar, Straus and Giroux; Flatiron Books; Henry Holt and Company; Macmillan Audio; Macmillan Children’s Publishing Group; St. Martin’s Publishing Group; and Tor/Forge.

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Big Billion Startup - The Untold Flipkart Story — mihir dalal

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