Media is powerful but value-neutral—it can spread truth or lies, inspire or demean. In today's world, where corporate control is rising, this book explores the challenges and complexities of mass communication in India. Written by Subir Ghosh, it discusses contemporary topics like press freedom, the digital divide, Chomsky’s propaganda theory, infotainment, and even Gandhian communication. Packed with Indian examples, anecdotes, and insightful analysis, it connects traditional values with modern transformations. This engaging and thought-provoking book is perfect for students, researchers, and anyone curious about India’s evolving media landscape. A must-read for understanding the true essence of mass communication!