Name: Hegarty on Advertising: Turning Intelligence into Magic
Brand: John Hegarty
SKU: c
Price: 3590 BDT
Availability: InStock
ISBN: 9780500293638

admin

ঢাকায় ১-৩ দিন, ঢাকার বাইরে ২-৫ দিন

Express Delivery

সোভিয়েত দেশের শিশুসাহিত্য সমগ্র — চতুর্থ খণ্ড

Site under maintenance

bkash

Bkash

ছাপাখানা থেকে

বুকফার্মের নতুন বই

বাছাই ৩৪টি বই

বুক ফার্মের ৩৪টি বই · বিশেষ প্রি-বুকিং

কলকাতার দামেই,

বুক ফার্মের ৩২টি বই · বিশেষ প্রি-বুকিং (₹ সহ)

Give review per order basis

Widen Your Outlook On Life

IndoBangla

Allah Today Is Friday

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.

The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.

Thames and Hudson Ltd

Hegarty on Advertising: Turning Intelligence into Magic

Brand Store

Book

Hegarty on Advertising: Turning Intelligence into Magic — John Hegarty

Loading