As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid salespeople in every business. When salespeople follow a practical, proven, step-by-step process, they can get more orders, faster and easier than ever before. In the Art of Closing the Sale listeners will learn to: Build value by focusing on benefits and solutions - lower perceived risk by emphasizing guarantees and assurances - answer any objection - bring a sales conversation to natural and easy conclusion by using some of the best questions ever discovered the more confident people become in closing the sale, the more people they will see and the more sales they will make-in any market. "Brian Tracy is one of the country's leading authorities on the development of human potential and personal effectiveness. Tracy will lead you to more time and success." -The Business Journal.