Mastering the ins and outs of writing involves more than just learning the rules of grammar. The Little Red Writing Book provides readers with principles to ensure their writing is readable, concise, convincing, and grammatically correct. This clever guide is: Easy to read, with concise explanations and non-intimidating instruction; Perfect for classrooms, English as a Second Language learners, and business people seeking to strengthen their writing skills; Comprehensive, covering essential elements such as clearness, efficient style and structure, and readability; With The Little Red Writing Book, writers will never need to fear the big, bad world of writing again. Excerpt From The Little Red Writing Book; This book is based on a simple but powerful observation: students and young professionals who develop outstanding writing skills do so primarily by mastering a limited number of the most important related writing principles which they use over and over again.